Ube, taro, or purple sweet potato: What’s the difference? The Complete Guide

If you love purple drinks or desserts, you’ve probably come across these three names before: ube, taro, and purple sweet potato. They all share the same purple hue, but everything else sets them apart. Here’s how to tell them apart once and for all.

Ube: The Treasure of the Philippines

Ube is a variety of purple yam that grows mainly in the Philippines. It’s a staple ingredient in local cuisine, especially in desserts: ube halaya (a sweet jam), cakes, ice cream, and now the must-try ube latte.

  • Color: a bright, deep, and vibrant purple.
  • Taste: naturally sweet, with notes of vanilla and hazelnut.
  • Uses: perfect for desserts, beverages, and baked goods.

ube latte WATU WATU terrace restaurant

Taro: a more neutral Asian root vegetable

Popular throughout Asia, taro shares its purple hue with the ube - and that’s about all they have in common.
It’s easily recognizable by its white flesh streaked with purple veins.

  • Color: never completely purple, always marbled.
  • Taste: much more neutral, slightly earthy, not sweet.
  • Uses: bubble tea pearls, purées, savory dishes, chips.

taro cup with tapioca bubbles

The Purple Sweet Potato: Colorful Cooking

Finally, there is the purple sweet potato, which is commonly found in Japan and Hawaii. It is sometimes mistakenly sold as ube, even though its characteristics are different.

  • Color: deep, dark purple, less vibrant than the Ube variety.
  • Taste: slightly sweet, but without the fragrant notes of the Ube variety.
  • Uses: mashed, fried, in pastries, and in both savory and sweet dishes.

The key differences at a glance

Ingredients Origin Color Taste Uses

Ube

Philippines Bright Purple
Mild, Sweet
Vanilla / Hazelnut
Desserts
Drinks
Pastries
Taro Asia Light purple color Neutral
Earthy

Bubble tea
Salty dishes

Purple Sweet Potato Japan / Hawaï Dark purple
Matte, deep
Sweet
Low in aroma
Mashed potatoes
French fries
Pastries


Now you can't go wrong !

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